In today's world, communication represents a big part of business revenue. Many new e-commerce businesses are getting inventive regarding their strategy to encourage interaction between customer and seller, also between customer and company customer service. One of those strategies is using live chat. Live chat is believed will increase e-commerce conversion and improving the effectiveness in terms of cost and productivity. Live Chat already been implemented by many e-commerce globally with many functionalities, for example as a feature for customers to negotiate the price of the product or just to ask for questions about the application or website problem to the customer service.
In theory according to bigcommerce.com, the average of e-commerce conversion rates are 1% to 2%, and these conversion rates can be improved using live chat. There are many examples that prove these statements, from the American Marketing Association that claimed chat in B2B companies able to improve their conversion rates by 20% to Virgin Airlines that claimed their conversion rate improved by 23% and average order value improved by 15% after deploying their chat.
Other than increase conversion, using the live chat also helping the effectiveness in terms of cost and productivity. According to Websitebuilder, live chat is 400% less expensive than the phone support way of customer service. This means the company can press the budget and allocate it to another area like marketing, branding, and many else.
We in TapTalk.io believe that live chat feature is the future in e-commerce, where human interaction will be the key to the success of the transaction. PowerTalk will give the best experience in terms of chat with a reasonable price so every e-commerce, will different power of spending can feel this benefit of live chat.
By Ardian
Pandemi COVID-19 telah mengubah segala aspek kehidupan, salah satunya berdampak pada bisnis. Hal ini tentunya menuntut setiap perusahaan untuk bertransformasi dan beradaptasi agar bisa tetap hidup di tengah krisis. Sebagian besar dari perusahaan yang ada di dunia telah melakukan tindakan yang cepat untuk menanggapi krisis ini. Namun, perlu diperhatikan bahwa mereka perlu membangun langkah-langkah yang […]
By Jessica Jacob
Anda mulai merasa kesulitan mempromosikan bisnis? Atau jangan-jangan, Anda mulai kehilangan kesempatan untuk mendapatkan pelanggan potensial? Kini, sudah ada solusi yang bisa mengatasi hal tersebut. Jawabannya adalah iklan Facebook! Iklan Facebook atau Facebook Ads adalah Iklan yang dijalankan secara eksklusif melalui platform periklanan Facebook. Mereka dapat muncul di feed Facebook, Messenger, dan bahkan di aplikasi […]
By Jessica Jacob
Bisnis besar dan kecil menghadapi penurunan penjualan dan keuntungan selama resesi ekonomi. Sementara resesi dapat memiliki efek yang berbeda untuk bisnis yang berbeda, beberapa kesulitan dapat diprediksi berdasarkan jenis dan ukuran bisnisnya. Memahami bagaimana penurunan ekonomi dapat memengaruhi usaha Anda dapat membantu memastikannya tidak menjadi salah satu korban dari ancaman resesi. Key Takeaways Resesi adalah […]
Reach us by phone at (021) 27939266
© 2020 - 2023 TapTalk.io (PT Tap Talk Teknologi)